Stop Taking Wholesale Orders by Email: Introducing the VNDLY B2B Portal
Give your wholesale buyers a self-service portal with catalog browsing, one-click reorder, bulk import, order tracking, and built-in messaging.
If you sell wholesale, you know the drill. A buyer emails you a spreadsheet. You manually key it into your system. They call to ask about stock. You check, call them back. They want a copy of last month's invoice. You dig through files and forward it.
It works — until it doesn't. And it stops working right around the time your business starts growing.
Today we're launching the VNDLY B2B Customer Portal — a self-service hub where your wholesale customers can browse your catalog, place orders, track shipments, and download invoices on their own. No emails. No phone tag. No spreadsheets.
What Your Buyers Actually See
The portal isn't a generic webshop bolted onto your backend. It's a visual line sheet — the same format wholesale buyers already know from trade shows and catalogs.
Your customers log into their own branded portal and see:
- Your full catalog with product images, SKUs, and their specific pricing from their assigned price list
- Quantity steppers on every item — no "Add to Cart" buttons, just fast data entry
- Stock indicators showing what's available (you control how much detail they see)
- Customer-specific pricing pulled directly from the price list you've assigned to them
It's built for buyers who are ordering 30–50 SKUs at a time, not browsing for one item.
Six Features That Eliminate Back-and-Forth
The Real Cost of Manual Wholesale Orders
Let's do the math. If you're processing 50 wholesale orders a month and each one takes 20 minutes of back-and-forth (receiving the order, confirming stock, keying it in, sending confirmation), that's over 16 hours per month spent on order entry alone.
That doesn't count the follow-up emails about delivery status, the invoice requests, or the "Can you resend that price list?" conversations.
⚡ The Portal Payoff
A self-service portal doesn't just save you time — it makes your buyers happier. They get instant access to your catalog, their pricing, and their order history 24/7. Orders come in clean and correctly formatted. No more transcription errors.
How It Works for You (The Vendor)
Setting up the portal takes about 5 minutes:
- Go to Settings → B2B Portal and flip the toggle
- Choose your slug — your portal lives at
vndly.io/b2b/your-company - Customize — set your logo, brand color, welcome message, and order approval rules
- Invite customers — from any customer's detail page, click "Invite to Portal" and they'll get an email with login credentials
When a buyer places an order through the portal, it appears as a regular sales order in VNDLY. Same workflow, same fulfillment process — your team doesn't need to learn anything new.
You also get:
- Unread message badges on the customer list so you know who needs a reply
- A chat panel on each customer's detail page to respond without switching apps
- A messaging toggle in B2B settings — turn it on when you're ready
Ready to let your wholesale buyers self-serve? Free 14-day trial, no credit card.
Try VNDLY free →From the Founder: Why We Built This
When I was running my product company, our biggest wholesale customers would email us Excel files with their orders every month. We'd manually enter each line into our system, cross-check stock levels, and send back confirmations. It worked when we had 10 accounts. At 50+ accounts doing monthly reorders, it was a full-time job for someone on the team.
The B2B portal is the tool I wished we had back then. Not a fancy webshop — just a simple, fast way for buyers to see what's available, place orders, and track their shipments without calling us. The Quick Reorder feature alone would have saved us hours every week.
Available on Professional and Enterprise Plans
The B2B Customer Portal is included in VNDLY's Professional ($149/mo) and Enterprise ($349/mo) plans. If you're on the Starter plan and your wholesale volume is growing, this is a strong reason to upgrade.
Get Started Today
Your wholesale customers deserve the same convenience that online shoppers get — without you having to build and maintain a separate webshop. The VNDLY B2B Portal gives them exactly that, and it plugs directly into the order management system you're already using.
Give your wholesale buyers a self-service portal
Start a 14-day free trial of VNDLY — no credit card required. Set up your B2B portal in under 5 minutes.